Anders Rydholm Portfolio

Rydholm, Anders Allan

Introduction

This portfolio was created by Anders Rydholm on the date of June 15, 2015.
This portfolio and was last updated on Jan. 1, 2018.

About Me

I'm Anders Rydholm, Owner of TypeTrail Media Co. of St. Peter, MN and Director of Marketing at Spring Touch Lawn & Pest Control in St. Peter, MN.

This website is a place to share my work. It is here to give an up-to-date-snapshot of my professional status for clients, employers, or anyone keeping tabs on me – that sort of thing.

Contents

  • Marketing (SEO)
  • Email
  • Web Design
  • Project Management
  • Education
  • Research

Marketing - SEO

I am currently the Director of Marketing at Spring Touch Lawn & Pest Control of St. Peter, MN. I take pride in our website. I also love to share our exciting stories around the web. One of the best feelings in the world is making genuine and authentic connections in the social media arena.

Google Partners

Google Partners is a Google program for advertising agencies, digital marketing professionals, and online consultants. I am a certified user of Google Analytics and Google Ads. I've made my certifications available here.

Google Analytics

The GAIQ exam covers basic and advanced Google Analytics concepts. This includes topics such as:

  • Digital Analytics Fundamentals
  • Google Analytics Platform Principles
  • Ecommerce Analytics: From Data to Decisions
  • Mobile App Analytics Fundamentals
  • Google Tag Manager Fundamentals

Google Ads

The AdWords exams cover basic and advanced advertising concepts, including campaign set up, management, and optimization, broken down into the following topics:

  • Search Advertising
  • Display Advertising
  • Video Advertising
  • Shopping Advertising
  • Mobile Advertising

Amazon Sellers & Associates

I am experienced with both Amazon Sellers and Amazon Associates accounts.

Amazon Sellers

Amazon Sellers can reach millions of consumers by listing their products on Amazon.com. Sellers keep a larger percentage of their sales than associates, because they purchase or produce the product and house/ship the product on site.

Amazon Associates

Amazon Associates can make money by referring traffic from their website to Amazon products, making money with no physical commodoties. No products, shipping, or storefront neccessary.

Email

Email is used for more than just marketing. Many businesses send email every day and in most cases email directly drives sales. Every healthy email campaign starts with a well-crafted email strategy. I get excited diving into technical and creative challenges and using cutting-edge technologies to find new solutions to real world problems

In my previous role as an Email Specialist at Fun.com I made the most out of industry leading tools to generate maximum action from the email marketing list using:

  • MailChimp
  • Constant Contact
  • Bronto
  • HubSpot
  • Email On Acid
  • Litmus

Strong email campaigns focus on automation and audience engagement. That's one reason that creating smart emails is more important than ever. I'm passionate about smart emails that are programmed to reach the audience when they expect it, with a personalized touch.

Web Design

Web design involves much more than writing code. Building a website also takes content management, graphic design, search engine optimization, and much more. I take pride in mastering the techniques that allow me to bake these many ingredients into every piece of work that I produce. That's partly what gives my style a distinct look and feel. The best way to demonstrate this concept is to visit one of my websites to see for yourself.

Here's a project I worked on for the MSU College of Arts & Humanities. The new website has a responsive design, clear navigation, and interactive user experience. It might be helpful to use the WayBackMachine to see exactly how far this site has come.

Project Management

The traditional method of project management is to make sure work is done to accomplish specific goals and meet specific criteria on a project from start to finish. I am now a Certified Associate of Project Management (CAPM).

I currently am looking to fulfill the requirements to become a Project Management Professional (PMP). I currently have 3,000 of the 4,500 hours required. Below is a copy of my credentials.

Education

University

I am a Minnesota State University, Mankato alumni 2012 and 2015. I have a Bachelor of Science and a Master of Arts in Technical Communication.

I toured Karlsruhe University of Applied Sciences, Germany in 2012.

A View of the Heidelberg HQ Printing Press.

Continuing Education

I am an active member of Lynda.com, CodeSchool, FreeCodeCamp, and CodeCademy, as well as many other open educational resources online, such as GitHub, StackOverFlow, Udemy and Sophia Learning. Most of those sites have promised to make public profile pages available soon. You can read more about my education on LinkedIn.

Some day I'd like to get a PhD in Informatics like this one from the Bren School of Information and Computer Sciences.

Research

I've created a database to store my research. Here is a link to the Zotero Group. I intend to build this as a free resource for anyone interested in my open-source work.

My research typically falls into the following categories.

Research Topics:

  • Marketing
    • Inbound Marketing
    • Email Marketing
    • Search Engine Optimization
    • Social Media
    • Paid Advertising
    • Affiliate Programs

  • Design
    • User Experience
    • Web Design
    • Graphic Design
    • Document Design
    • Usability
    • Content Creation

  • Development
    • HTML/CSS
    • JavaScript
    • Ruby
    • PHP
    • Python

  • Technology
    • Networking
    • Content Management Systems
    • Customer Relationship Management Systems
    • Learning Management Systems

  • Communication
    • Writing
    • Editing
    • Production (Audio & Film - Pre & Post)
    • Translation
    • Infographics
    • Scientific & Technical Illustrations